The resulting coffee is a good example of a Dry Processed (DP) Ethiopian, fruity and aromatic, with the complexity typically found in dry processed coffees compared to their wet process counterparts. DPs, in my experience, tend to be a bit more complex than their washed counterparts, and have a relatively muted brightness or acidity. But origin is a significant factor in both brightness and aroma, with Africans and some Central Americans tending to be both brighter and more fruity and floral than South Asian (India and Indonesian) and the typical South American coffee.
This Aricha is definitely one of those coffees with knock-your-socks-off potential!
Photo: MTC Group on flickr. License CC-BY-2.0